The Financial Times suggests that the big three search engines should buy local hosting comapnies if they want to make inroads into the Australian market.
Australia does not have the population of their nearby Asian neighbors, but the market is financially capable and one that the engines are not overlooking. Add to this that the telcos are more protected in Australia and the move of Google and Micrososft to establish data centers and the space gets a little crowded.
"The likes of companies like Google and Microsoft could look to consolidate Australian hosting players to get a foothold in the market", analysts and industry executives told FT.com.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!