Google's switch in May to Universal Search has more than a few marketers awash with panic over loss of rankings – and understandably so – since some have lost visibility due to other digital content such as video, images, or blogs, etc. occupying valuable real estate within the search results.
John Tawadros, COO of iProspect, will help calm your nerves with his advice for using Universal Search to your advantage in today's SearchDay, "Google Universal: Friend or Foe?"
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.