SEO News

Mahalo Moves Forward

by , Comments

Chris Hemphill over at Pronet Advertising put up a post titled Mahalo will compete with search giants and vertical search. It's an intriguing post because it points out that human edited search results do have some advantages. Jason Calcanis was quoted as saying:

Now, we're in alpha so there are only 6,000+ pages right now, but if you compare our pages (when we have one) to any other machine search engine we will win hands down.

I do agree with that this does offer some real advantages. The only issue I see is that I don't understand how this can scale to cover the true complexity of web search, which is measured in billions of pages. As noted by Udi Manber at the recent announcement of Universal Search by Google, 20 to 25% of the queries they receive every day are being seen by Google for the first time.

Essentially, human nature and the nature of language allows for an infinite number of possibilities in terms of search queries. So, even as Mahalo scales up to hundreds of thousands of pages, or even millions of pages, it will still fall far short of the complexity of the total search problem. I don't think that users are going to want to guess when one search engine has a better result than another. But, time will tell us.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus