Not only is Yahoo being beleagured by Google, but the social networking sites are cutting into their display ad revenue, according to a Bloomberg report.
Yahoo has seen its stock value fall recently, and while some financial advisers are recommending selling, there are still a number who see Yahoo as a buy.
"Yahoo still takes in more display advertising than its competitors", Yahoo spokeswoman Joanna Stevens told Bloomberg. "Measured by dollars spent, Yahoo was first among U.S. sites in the first quarter, followed by AOL and parent Time Warner Inc. and Redmond, Washington-based Microsoft is third, according to TNS Media Intelligence. TNS didn't provide year-ago comparisons" Bloomberg stated.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!