Clicktracks was one of the packages that my company, Stone Temple Consulting, evaluated during our recent Web Analytics Shootout. The package performed well during the study, and we have now followed up with an article titled 10 Cool Things You Can Do With Clicktracks.
The major items covered in this article are:
- Optimize your PPC Campaigns
- Slice and Dice your Visitors with Segmentation
- Apply New Analysis to Old Data
- Improve Your User Experience
- SEO Optimization
- Contextual Analysis
- Powerful Testing Capabilities
- Keyword Analysis and Research
- Click Fraud Detection
- Track KPIs Over Time
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!