Clicktracks was one of the packages that my company, Stone Temple Consulting, evaluated during our recent Web Analytics Shootout. The package performed well during the study, and we have now followed up with an article titled 10 Cool Things You Can Do With Clicktracks.
The major items covered in this article are:
- Optimize your PPC Campaigns
- Slice and Dice your Visitors with Segmentation
- Apply New Analysis to Old Data
- Improve Your User Experience
- SEO Optimization
- Contextual Analysis
- Powerful Testing Capabilities
- Keyword Analysis and Research
- Click Fraud Detection
- Track KPIs Over Time
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