Clicktracks was one of the packages that my company, Stone Temple Consulting, evaluated during our recent Web Analytics Shootout. The package performed well during the study, and we have now followed up with an article titled 10 Cool Things You Can Do With Clicktracks.
The major items covered in this article are:
- Optimize your PPC Campaigns
- Slice and Dice your Visitors with Segmentation
- Apply New Analysis to Old Data
- Improve Your User Experience
- SEO Optimization
- Contextual Analysis
- Powerful Testing Capabilities
- Keyword Analysis and Research
- Click Fraud Detection
- Track KPIs Over Time
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!