Google has introduced the term Mapplets to describe what it's calling the next generation of user-created data overlays commonly known as "mashups." In the LatLong Blog, product manager describes the new platform in Google Maps Mashups 2.0. Mapplets are intended to be mashups that allow developers use dynamic data, such as live weather information, or events from Zvents, as an overlay on a map.
Mapplets are available on Google's MyMaps tab, along with a drag-and-drop editor that allows users to add placemarks to a map, which was released in April.
In addition, users can add existing Mapplets to their MyMaps page from the Google Maps Directory.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.