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Latino Search Market Presents Opportunities

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At the recent Search Engine Strategies Latino event in Miami last month, speakers again and again spoke of the ripe opportunity for search marketers in the nascent U.S. Hispanic and Latin American search markets. Yesterday, we shared the experience of Matt Williams, who successfully translated a campaign for the Latino market.

Google's Gonzalo Alonso said the market was poised for growth, and that sentiment was echoed by several other speakers. In today's SearchDay, Grant Crowell outlines some of the opportunities in the Latino search market.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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