Google has responded to the "legal proceedings by the Australian Competition and Consumer Commission (ACCC) that Google has failed to adequately distinguish 'sponsored links' from 'organic' search results", the UK Telegraph reported today.
Google spokesman Rob Shilkin told the UK Telegraph: "Google Australia believes that these claims are without merit and we will defend against them vigorously. They represent an attack on all search engines."
The court date is set for August 21.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!