Google has responded to the "legal proceedings by the Australian Competition and Consumer Commission (ACCC) that Google has failed to adequately distinguish 'sponsored links' from 'organic' search results", the UK Telegraph reported today.
Google spokesman Rob Shilkin told the UK Telegraph: "Google Australia believes that these claims are without merit and we will defend against them vigorously. They represent an attack on all search engines."
The court date is set for August 21.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!