ToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital, according to an Adotas report.
ToDou gets 50 percent of China's valid video sharing, according to IResearch. "40 million Chinese Internet users are currently watching more than 1.2 billion videos each month off of the Tudou platform", Adotas stated.
Kathy Xu, of Capital Today - one of the venture investors - said, “Tudou is a new life style where we see millions of people spend hours and hours to watch their own shows. It is a cool place where new stars will be born, and new media where eyeballs will eventually turn into advertising dollars.”
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!