In today's By the Numbers column, "Analyzing Data to Lower Your CPA," Eric Enge takes on the challenge of optimizing a PPC campaign, showing you one way to lower your cost-per-acquisition by analyzing the data.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!