In today's By the Numbers column, "Analyzing Data to Lower Your CPA," Eric Enge takes on the challenge of optimizing a PPC campaign, showing you one way to lower your cost-per-acquisition by analyzing the data.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.