In today's By the Numbers column, "Analyzing Data to Lower Your CPA," Eric Enge takes on the challenge of optimizing a PPC campaign, showing you one way to lower your cost-per-acquisition by analyzing the data.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!