SEO News
Search

Yahoo Buys Part of Indian Ad Company Tyroo

watson-frank
by , Comments

The purchase of a major portion of Tyroo, the Indian online ad company, is seen as a further push into the fast growing Indian market.

"There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing", George Zacharias, managing director of Yahoo India told InfoWorld.

Yahoo started beta testing its search-based advertising business in India over a year ago and opened it to the public about eight months ago and "so far has a few thousand small advertisers", Zacharias said.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus