In today's Search Ads column, "Do You Really Need to Overhaul Your Landing Pages?," Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages.
Historically, summer is a slow time for conversions. Wright allows that it can be a good idea to look at your landing pages constantly, testing and tweaking to get that perfect combination of interesting information and eye-popping graphics. He warns, however, that before you go wild with your Web designer, it might be a good idea to take a look at the other aspects of your campaign before you go creating a new landing page with 12 Ajax wizards, a Flash intro, and a picture of a scantily clad model hocking your product.
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