According to a survey from PRWeek and Manning Selvage & Lee Marketing, 17% of senior marketers say their companies have bought advertising in return for a news story. About 7% of respondents say they have an implicit agreement with a reporter or editor for favorable coverage. Carol Krol of BtoB Magazine calls this "a worrisome sign that independent editorial credibility is being sacrificed."
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
