Idearc's Superpages has launched a beta trial of local video ads on its yellow pages directory. Superpages.com is trialing 30- and 60-second local merchant video ads in Seattle, Los Angeles, and San Francisco, with additional cities to be added in the next few months.
"There is a clear trend in advertising as more consumers are willing to engage with videos online," Eric Chandler, president, Internet, for Idearc Media, said in a statement. "Superpages video advertising allows small to medium-sized local businesses the opportunity to tell their unique story in a new medium. These 'documercials' also let consumers take an up-close and personal look at a business before making a buying decision."
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
