Idearc's Superpages has launched a beta trial of local video ads on its yellow pages directory. Superpages.com is trialing 30- and 60-second local merchant video ads in Seattle, Los Angeles, and San Francisco, with additional cities to be added in the next few months.
"There is a clear trend in advertising as more consumers are willing to engage with videos online," Eric Chandler, president, Internet, for Idearc Media, said in a statement. "Superpages video advertising allows small to medium-sized local businesses the opportunity to tell their unique story in a new medium. These 'documercials' also let consumers take an up-close and personal look at a business before making a buying decision."
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!