Idearc's Superpages has launched a beta trial of local video ads on its yellow pages directory. Superpages.com is trialing 30- and 60-second local merchant video ads in Seattle, Los Angeles, and San Francisco, with additional cities to be added in the next few months.
"There is a clear trend in advertising as more consumers are willing to engage with videos online," Eric Chandler, president, Internet, for Idearc Media, said in a statement. "Superpages video advertising allows small to medium-sized local businesses the opportunity to tell their unique story in a new medium. These 'documercials' also let consumers take an up-close and personal look at a business before making a buying decision."
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.