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Search Headlines & Links: July 25, 2007

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Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Click Quality Council Holds First Steering Committee Meeting
    With over 20 people in attendance to this webinar meeting, representatives from Google and the IAB spoke with the committee about elements of click fraud.
  • How To Determine What A Link Passes
    Aaron Wall over at SEOBook wrote a great overview article the other day about how to see if a link passes "Reputation / Authority / Equity / Juice / etc..."
  • Digg Goes with Microsoft for Ads
    Social media site Digg has entered a deal with Microsoft to sell and serve display and contextual text ads on Digg, and to work together on future technology and advertising initiatives. The move displaces Federated Media and Google.
  • Brand Owners Unite Against Domain Squatters
    A group of big-name brand owners has teamed up to form CADNA: the Coalition Against Domain Name Abuse.
  • Intent and Extent
    The premise is that there are a variety of tactics that are perceived to be spammy. However, there is general agreement that for nearly every tactic associated with black hat behavior, there are also scenarios where the same tactic might be used on your site in a legitimate manner.
  • Search and Affiliates Coming to London
    Search Engine Strategies and Affiliates4U.com will host a one-day SES Forum at the A4U Expo coming to London in October.
  • SEW Experts: Turning Local Inside Out
    Kevin Ryan takes a look at what local search looks like today, and why one-stop technology and search providers have an advantage over the big sales forces and more heavily regulated telephone directory advertising.
  • SEW Experts: Taking Your PPC Campaigns Beyond the Majors
    Eric Enge shows you why you might want to broaden your horizons beyond Google, Yahoo and Microsoft with your PPC campaigns.

Headlines & News from Elsewhere:


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