Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica's Affinium NetInsight Web analytics package.
As with the other packages he's reviewed, Eric came up with a list of "cool things" that can be done with it:
- Creating custom dashboards
- Ad-Hoc Analysis
- Drag, Drop, and Drill, Drill, Drill Down
- Correlate Data
- A/B Analysis mode
- Integrate Offline Customer Data
- Examine Individual Click streams
- Robot/Spider analysis
- Remarketing
- Ask NetInsight Wizard
- Heat Map Overlay
- Date Comparison Reporting
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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