SEO News
BIA/Kelsey

Business.com Acquired by Yellow Pages Publisher

newcomb-kevin
by , Comments

Print and online Yellow Pages publisher R.H. Donnelley Corp. has signed a definitive agreement to acquire Business.com for $345 million in cash and deferred payouts. Donnelley reportedly beat out Dow Jones and the New York Times, according to the Wall Street Journal.

RHD will add Business.com's business search engine and directory and pay-per-click advertising network to its interactive unit, RHDi, which will now include DexKnows.com, LocalLaunch search engine marketing company, Business.com, Work.com and the Business.com Advertising Network.

Business.com founder and CEO Jake Winebaum will lead RHDi from Santa Monica, Calif., and will report directly to Swanson. The deal is expected to close in the third quarter of 2007.

Kate Kaye at ClickZ has more details from RHD and Kelsey Group analyst Neal Polachek.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus