In today's In-House column, "Look After Your Brand and Your Brand Will Look After You," Rob Kerry explains that an in-house SEO's work doesn't stop with optimizing page elements. He tells you how to put out fires before they spread by defending your brand.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!