Did you ever wonder how Business.com was doing? Well enough evidently. According to Forbes, the company just sold to R.H. Donnelley (NYSE: RHD) for $345 million. The company was put up for auction last month, and other bidders included Dow Jones, IAC, New York Times, and News Corp (NYSE: NWS). Here is a copy of the official news release on the acquisition.
This is a fascinating outcome for the business that first became famous for its $7.5 million dollar purchase of its domain name. Conventional SEO wisdom has considered Business.com to be one of those directories in which you should attempt to get listed. This is because it is believed that the editorial policies of the directory are strong enough that search engines place value on their links.
Revenues for Business.com are projected to be $50M in 2007 with an EBITDA of $15M. About 6000 customers list their web sites with Business.com.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.