According to a new study by Deloitte, about 51% of US consumers are interested in watching and reading content created by others, not just stuff crafted by the big Hollywood companies and TV networks. And Baby Boomers (42 to 60) and older Matures (61 to 75) are also taking part in the user-generated-content phenomenon, not just the under-25 crowd, Deloitte found. You can read more about the study at Advertising Age.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!