Do a search for boxer on Google and you get a bunch of dog sites - reasonable unless you are looking for people. Do a search on Spock Inc.'s soon to be released engine and you get info on California Sen. Barbara Boxer and Muhammad Ali.
This search engine works the people niche and plans to launch with 100 million people in their database, the AP reported.
The site relies on public records so some of the information may be inaccurate but it seems like a good start.
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