Visual Sciences' HBX Analytics has been around on the scene for a long time. In a discussion with Ali Behnam from Visual Sciences professional services, I got his help in scoping out 11 Cool Things You Can Do With HBX Analytics. Here is a summary of the major headlines:
- Active Viewing / Site Overlay
- Customizable Dashboards
- Navigate the Funnel
- Capture Attribute Data
- Filter on Conversion Types
- Active Segmentation
- Custom Metrics
- Campaign Attributes
- Report Builder
- Active Dashboard to Model What If Scenarios
- Leverage Powerful APIs
The article will give you some ideas as to how these powerful capabilities can be applied to your business.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.