Visual Sciences' HBX Analytics has been around on the scene for a long time. In a discussion with Ali Behnam from Visual Sciences professional services, I got his help in scoping out 11 Cool Things You Can Do With HBX Analytics. Here is a summary of the major headlines:
- Active Viewing / Site Overlay
- Customizable Dashboards
- Navigate the Funnel
- Capture Attribute Data
- Filter on Conversion Types
- Active Segmentation
- Custom Metrics
- Campaign Attributes
- Report Builder
- Active Dashboard to Model What If Scenarios
- Leverage Powerful APIs
The article will give you some ideas as to how these powerful capabilities can be applied to your business.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.