Visual Sciences' HBX Analytics has been around on the scene for a long time. In a discussion with Ali Behnam from Visual Sciences professional services, I got his help in scoping out 11 Cool Things You Can Do With HBX Analytics. Here is a summary of the major headlines:
- Active Viewing / Site Overlay
- Customizable Dashboards
- Navigate the Funnel
- Capture Attribute Data
- Filter on Conversion Types
- Active Segmentation
- Custom Metrics
- Campaign Attributes
- Report Builder
- Active Dashboard to Model What If Scenarios
- Leverage Powerful APIs
The article will give you some ideas as to how these powerful capabilities can be applied to your business.
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