EngineReady has shared a great tip about camoflaging your ppc ads from your competitors in a recent article.
Finding out where your competitors are headquartered and using geotargeting to lower your ad positions in their area shows them a different hand than the one you are actually playing.
Thanks guys I liked that one!
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!