EngineReady has shared a great tip about camoflaging your ppc ads from your competitors in a recent article.
Finding out where your competitors are headquartered and using geotargeting to lower your ad positions in their area shows them a different hand than the one you are actually playing.
Thanks guys I liked that one!
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!