Yes it is Rocket Science - at least that is the name of the reality programming company Yahoo just signed a production deal with, according to AdWeek.com
This contract and a couple of others Yahoo has signed recently reflects the importance the company is placing on developing their portal's content and presence.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!