SEO News
Search

Microsoft's aQuantive Acquisition to Close Soon

newcomb-kevin
by , Comments

Microsoft's intended acquisition of aQuantive moved a step closer to completion when the shareholders of aQuantive approved the acquisition yesterday, according to Seattle Post-Intelligencer reporter and blogger Todd Bishop. That means the deal could close as soon as next week.

All that's left now is the hard part: figuring out how aQuantive is going to fit together with Microsoft. So far, it looks promising, according to Nick Hanauer, aQuantive's chairman. Hanauer told Bishop that he was at first worried that Microsoft might mishandle the process, but that things are now going well.

"My early fears that Microsoft would bungle the integration have vanished. Clearly they have done and are doing a spectacular job," Hanauer told Bishop. Asked what had caused his concern, he said, "Just the usual politics and ego getting in the way."


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus