Microsoft's intended acquisition of aQuantive moved a step closer to completion when the shareholders of aQuantive approved the acquisition yesterday, according to Seattle Post-Intelligencer reporter and blogger Todd Bishop. That means the deal could close as soon as next week.
All that's left now is the hard part: figuring out how aQuantive is going to fit together with Microsoft. So far, it looks promising, according to Nick Hanauer, aQuantive's chairman. Hanauer told Bishop that he was at first worried that Microsoft might mishandle the process, but that things are now going well.
"My early fears that Microsoft would bungle the integration have vanished. Clearly they have done and are doing a spectacular job," Hanauer told Bishop. Asked what had caused his concern, he said, "Just the usual politics and ego getting in the way."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!