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Marchex Adds About.com Founder To Team, Buys Call-Based Ad Co.

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Local search marketing company, Marchex announced the purchase of call-based advertising services company VoiceStar and the appointment of About.com co-founder and CEO Bill Day as its new Chief Media Officer.

"Local search and locally developed and oriented content will be one of the key drivers for the search market over the next five years, and Marchex is in a phenomenal position to be a leader in this category," Day, who will report directly to Marchex Chairman and CEO Russell Horowitz, told MediaPost.

Day helped found About.com - the model for local user-generated content.


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