Local search marketing company, Marchex announced the purchase of call-based advertising services company VoiceStar and the appointment of About.com co-founder and CEO Bill Day as its new Chief Media Officer.
"Local search and locally developed and oriented content will be one of the key drivers for the search market over the next five years, and Marchex is in a phenomenal position to be a leader in this category," Day, who will report directly to Marchex Chairman and CEO Russell Horowitz, told MediaPost.
Day helped found About.com - the model for local user-generated content.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!