Local search marketing company, Marchex announced the purchase of call-based advertising services company VoiceStar and the appointment of About.com co-founder and CEO Bill Day as its new Chief Media Officer.
"Local search and locally developed and oriented content will be one of the key drivers for the search market over the next five years, and Marchex is in a phenomenal position to be a leader in this category," Day, who will report directly to Marchex Chairman and CEO Russell Horowitz, told MediaPost.
Day helped found About.com - the model for local user-generated content.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!