SEO News
Search

Google, Yahoo Launch Click Fraud Resource Centers

newcomb-kevin
by , Comments

Google has launched a new Ad Traffic Quality Resource Center to educate AdWords advertisers about the dangers of click fraud and Google's efforts to prevent it. It provides information on click fraud and invalid clicks, links to technical articles and Google policies, and links to contact Google reps.

Yahoo launched its Traffic Quality Center last week, with similar resources, but a much more finished look.

Much of the content for both sites existed before in different parts of the companies' sites, but these resource centers bring the information together in a single point. Creating the center was a condition of the click fraud lawsuit settlement made by Yahoo last year, but not for Google.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus