Accoona has been a round for some time - a small search engine - and is now looking to launch an IPO, according to Adotas.
The company launched Exchange Place last year to try and grab traction from the Cost Per Acquisition model, when others were having click fraud problems with straight PPC.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.