In today's Search Ads column, "The Long Tail Is Dead -- Long Live the Long Tail," Tony Wright has some tips for playing the long tail in today's SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is becoming harder to do.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.