SEO News
Search

Yahoo to Offer Dynamic URL Rewriting

newcomb-kevin
by , Comments

Yahoo is addressing the needs of site owners with dynamic URLs with new dynamic URL rewriting features in Site Explorer. The new feature lets webmasters identify the dynamic parameters in URLs that Yahoo should ignore, such as parameters that don't affect the content of a page, but that have other important uses. Yahoo can then strip the dynamic parameters in URLs and rewrite them, making crawling more efficient, and making display of URLs in search results easier to read. It can also improve a page's ranking in results, since it will counteract the dissipation of "link juice" from links to different URLs linking to the same page.

In addition, Yahoo has made improvements to its crawling and indexing systems. The changes are intended to create a fresher, more comprehensive index, while also reducing load requirements on Web sites being crawled.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus