Often the question is asked "Do PPC listings affect your organic rankings?" or "Will Google apply bonus points to your organic rankings if you spend money on their paid listings?" The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive PPC campaign.
In today's SearchDay, "Can PPC Listings Affect Organic Rankings?" Craig Paddock outlines some of the benefits a PPC campaign can bring to your organic SEO, including:
- Generating Keyphrase Data
- Increasing Link Popularity
- Branding to Increase Organic Click-thru Rate
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.