Often the question is asked "Do PPC listings affect your organic rankings?" or "Will Google apply bonus points to your organic rankings if you spend money on their paid listings?" The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive PPC campaign.
In today's SearchDay, "Can PPC Listings Affect Organic Rankings?" Craig Paddock outlines some of the benefits a PPC campaign can bring to your organic SEO, including:
- Generating Keyphrase Data
- Increasing Link Popularity
- Branding to Increase Organic Click-thru Rate
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ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!