At Search Engine Strategies in San Jose last week, ClickZ editor Matthew Nelson saw lots of evidence of the interaction between search with other media, including offline media. He shares his experiences at ClickZ News in "Search and Offline Marketing Converge at SES San Jose."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.