If you evaluate the news stories and blog posts about Search Engine Strategies, then "universal search" beat "click fraud" as the top story to come out of the conference. If you analyze all the news coverage of SES San Jose, then Wednesday's keynote speaker Marissa Mayer beat Tuesday's keynote speaker Jim Lanzone as the top newsmaker at the event.
Greg Jarboe takes a look at some of the trends spotted via news search in today's SearchDay, "News Search Analysis: SES San Jose."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.