Yahoo has entered an agreement to acquire BlueLithium, the fifth-largest U.S. ad network, for approximately $300 million in cash. Much of BlueLithium's offering centers on its behavioral targeting technology, including a search retargeting version of its AdPath solution.
BlueLithium will fit into the newly formed Global Partner Solutions division under Hilary Schneider along with recently acquired Right Media. BlueLithium will become a wholly-owned subsidiary of Yahoo. CEO Gurbaksh Chahal will remain with BlueLithium for an undisclosed period through the integration.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
