The Japanese government is leading a research initiative to help 10 Japanese technology companies shift from electronics hardware to search-related services. According to a report in the Financial Times, the project "hopes to use Japan's strength in developing devices, such as mobile phones and car navigation systems, to create proprietary search and information retrieval functions."
The project teams 10 companies together to build a specific type of search function. For example, NTT Data, Toyota InfoTechnology Center, and Toyota Mapmaster are charged with developing a car-based search and navigation system. The government has allocated Y14bn-Y15bn ($121m-$130m) to the project.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!