Idearc's Superpages.com has launched a mobile version of its local search product, Superpages Mobile for BlackBerry. The application is designed to help mobile users, especially business travelers, find local information easily with a BlackBerry mobile device. For example, users can search for local businesses, map directions, get local movie showtimes, find a person or check the local weather.
Idearc is the latest of many search companies to offer a downloadable application for mobile users. While mobile users who will go to the trouble of downloading an application are a minority, they are an influential one, which search providers look to in order to spread the word about their services.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.