Web analytics company Omniture has agreed to acquire landing page optimization and A/B testing specialist Offermatica for $65 million. The deal includes OTTO Digital, the marketing agency division of Offermatica, and a wholly owned subsidiary. In February, Omniture acquired Touch Clarity, a site-side behavioral targeting firm that will complement Offermatica's multivariate testing capabilities, for $50 million.
As PPC prices continue to rise, and the quality scores of landing pages affect bid prices, many marketers are turning to firms like Offermatica, Optimost, SiteTuners, and others to improve the conversion rates of the visitors their campaigns are already sending them.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!