In today's Vertical Challenge column, "Real World Trumps Online in Local Search ," local search expert Gregg Stewart reminds you that if you don't know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline is key.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.