Yahoo has acquired BuzzTracker, a news aggregator combining editorial judgment and algorithms taking into account how many times the story was blogged, and how recently.
BuzzTracker founder Alan Warms joins Yahoo as the general manager of News, along with his team. He is tasked with using the BuzzTracker technology to help improve the breadth and relevancy of Yahoo News content,regardless of the source.
"The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors," Warms wrote on his Participate Media blog.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!