Does Apple offer a crisis communications 2.0 case study?
Brian Solis of FutureWorks PR has written an article for Internet Financial News entitled, “Crisis Communications 2.0 – Apple And The…” It is a must-read for anyone involved in online public relations, consumer generated media, or universal search.
Solis takes a second look at the recent “iPhone Price Bomb” and analyzes what went right and what went horribly wrong. I strongly endorse his advice, which is: “Crisis Communications 2.0 will have a plan, ready to go, that combines traditional and social activity that each place people at the center of the discussion – the rest are just the tools to execute. But nothing can go live without first listening to the conversations taking place.”
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now