Brian Solis of FutureWorks PR has written an article for Internet Financial News entitled, "Crisis Communications 2.0 - Apple And The..." It is a must-read for anyone involved in online public relations, consumer generated media, or universal search.
Solis takes a second look at the recent "iPhone Price Bomb" and analyzes what went right and what went horribly wrong. I strongly endorse his advice, which is: "Crisis Communications 2.0 will have a plan, ready to go, that combines traditional and social activity that each place people at the center of the discussion - the rest are just the tools to execute. But nothing can go live without first listening to the conversations taking place."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!