In today's By the Numbers column, "Split Traffic, Raise Conversion Rates, Repeat, Multiply," Eric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step? Multiply your variables.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!