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SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, Multiply

newcomb-kevin
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In today's By the Numbers column, "Split Traffic, Raise Conversion Rates, Repeat, Multiply," Eric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step? Multiply your variables.


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