Integration in search is like integration of Ben & Jerry's ice cream flavors. If you're in the market for a search vendor, you might have something to learn from the boys in Vermont. In today's SearchDay, "Searching for Options: Integration Spells Sweet Success," John Tawadros writes that while options abound, successful integration has its rewards.
However you decide to engage in search, be sure to choose your search marketing vendor wisely, and give careful consideration to the importance of integration in the process. Otherwise, you could end up with a melt-down on your hands, and a sticky mess that could take more than a few napkins to clean up.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!