Search marketers will almost certainly run into copyright issues at some point in their careers. They may be the victim, finding their own optimized content duplicated without permission and showing up in targeted search results. Or they may be an infringer, stealing copyrighted content from others and finding themselves subject to penalties by the search engines and the courts.
Thankfully, most online copyright infringement issues can be handled with some simple legal procedures. In today's SearchDay, "Copyright Law: What Search Marketers Should Know (Part 1)," Grant Crowell outlines the basics of cease & desist letters, the Digital Millennium Copyright Act (DMCA), and other tactics to help search marketers protect their content.
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ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!