Is the job of an SEO to drum up valueless links, or to be the driver of creative content and content distribution for clients' Web sites? In today's Link Love column, "Knock It Out of the Linkin' Park!," Sage Lewis says it's time for SEOs to move past getting links just to try to game the search engine system. It's two dimensional thinking; and it's the wrong paradigm.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.