Trovix grew up in the Googleplex but would thrive down the road at MS SV Live Search.
Searchification of boring resumes made a name for Trovix, leading to the launch of its free, live jobs search (read: white/blue collar) and recruitment site. Now job candidates can find more suitable jobs; and Jobs, more suitable candidates.
Why would Trovix find itself more at home in Microsoft Live Search than even at Google? Simple. Great artificial minds think alike.
Trovix search technology extracts attributes from job descriptions and CVs the way Microsoft Live Search extracts attributes from online content in key verticals (Shopping; Health, Entertainment, Local). In simple terms, by parsing words, phrases and acronyms their search technologies determine a database of intentions on the fly.
Trovix is a vertical search engine (people/jobs). Live Search aggregates vertical search engines in a SHEL game where the Microsoft prize is the searchers' true intentions; the ultimate payout: a bigger slice of online ad dollars.
Key Trend To Watch: Microsoft Live Search bucks the trend of human intervention in search. Sophisticated filters and algorithms improve relevancy.Lately Google has tried to put a human face on search, emphasizing they're more than just an algorithm.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.