SEO News

Live! From Microsoft Live Search: Trovix Search Found?

by , Comments

Trovix grew up in the Googleplex but would thrive down the road at MS SV Live Search.

Searchification of boring resumes made a name for Trovix, leading to the launch of its free, live jobs search (read: white/blue collar) and recruitment site. Now job candidates can find more suitable jobs; and Jobs, more suitable candidates.

Why would Trovix find itself more at home in Microsoft Live Search than even at Google? Simple. Great artificial minds think alike.

Trovix search technology extracts attributes from job descriptions and CVs the way Microsoft Live Search extracts attributes from online content in key verticals (Shopping; Health, Entertainment, Local). In simple terms, by parsing words, phrases and acronyms their search technologies determine a database of intentions on the fly.

Trovix is a vertical search engine (people/jobs). Live Search aggregates vertical search engines in a SHEL game where the Microsoft prize is the searchers' true intentions; the ultimate payout: a bigger slice of online ad dollars.

Key Trend To Watch: Microsoft Live Search bucks the trend of human intervention in search. Sophisticated filters and algorithms improve relevancy.Lately Google has tried to put a human face on search, emphasizing they're more than just an algorithm.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus