Is creating content really the cornerstone of SEO? If so, do you pay your writers, or do you expect them to write for free? In today's Vertical Challenge column, "Content Creation: About Journey, Not Destination?," travel search expert Elisabeth Osmeloski lays out the options, including the road less traveled.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!