Since Chris Boggs has moved on from a big agency to a small one, he's passing off his column to a former colleague. In today's Outsourced column, "Got IT? Optimized Code + Crawlability ≠ SEO," Avenue A | Razorfish VP of SEO William Flaiz debunks the common IT myth that SEO is all about making a site crawlable, and the thought of bringing an SEO partner into the mix is just a waste of time and money.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.