Since Chris Boggs has moved on from a big agency to a small one, he's passing off his column to a former colleague. In today's Outsourced column, "Got IT? Optimized Code + Crawlability ≠ SEO," Avenue A | Razorfish VP of SEO William Flaiz debunks the common IT myth that SEO is all about making a site crawlable, and the thought of bringing an SEO partner into the mix is just a waste of time and money.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!