For any search marketer working with large enterprises or agencies, integration is the toughest job they face. In today's Search Ads column, "Breaking Down Silos: Specialization With Integration," Matt Spiegel describes a challenge that makes changing bids on thousands of keywords seem like child's play.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!