IndustrySEW Experts: Breaking Down Silos: Specialization With Integration

SEW Experts: Breaking Down Silos: Specialization With Integration

For any search marketer working with large enterprises or agencies, integration is the toughest job they face. In today’s Search Ads column, “Breaking Down Silos: Specialization With Integration,” Matt Spiegel describes a challenge that makes changing bids on thousands of keywords seem like child’s play.

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