Yahoo announced it is broadening its Traffic Quality Features for its sponsored ads in an email today.
Apparently you are now able to block up to 250 web sites you do not want your ads to appear on Sponsored Search and Content Match, according to the email.
The email stated:
As an advertiser, you want quality traffic—qualified clicks from the users who are most likely to become customers. Our new blocked domains feature, planned for launch later this month, will provide you with greater control of where your ads appear. This is just one of several ways that Yahoo! is working to improve the value of the traffic that we deliver to you.
• Blocked Domains (New!)
Now you can specify websites in our partner distribution network where you don't want your ads to appear.
• Pricing Discounts
You may automatically receive pricing discounts based on our assessment of the quality of traffic coming from our partner distribution network.
• Click Protection System
We track click and search patterns across many data points to identify clicks that we believe shouldn't be billed to our advertisers. The click protection system generally discards charges from 12 percent to 15 percent of clicks.
• Blocked Continents
Yahoo! automatically excludes traffic from continents other than North America. If global traffic is important to your business, you can opt into this traffic.
• Traffic Quality Center
This site is our home for traffic quality tips, tools and news. This is the place to go, for instance, if you want to learn how to submit click investigation requests.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!