Internet Yellow Pages (IYP) providers have the customers and sales infrastructure to succeed at selling local video ads. But so far, they're overlooking the search optimization component. In today's Vertical Challenge column, "Is Optimization Key to Local Video Ads?," video search expert Grant Crowell explains why a video search optimization program could be just what IYPs need.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.