Internet Yellow Pages (IYP) providers have the customers and sales infrastructure to succeed at selling local video ads. But so far, they're overlooking the search optimization component. In today's Vertical Challenge column, "Is Optimization Key to Local Video Ads?," video search expert Grant Crowell explains why a video search optimization program could be just what IYPs need.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!