Internet Yellow Pages (IYP) providers have the customers and sales infrastructure to succeed at selling local video ads. But so far, they're overlooking the search optimization component. In today's Vertical Challenge column, "Is Optimization Key to Local Video Ads?," video search expert Grant Crowell explains why a video search optimization program could be just what IYPs need.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.